Created for independent study at UCF for Fall 2023.

For my independent study I wanted to focus on an area of interest in design that I had but didn’t really get the chance to explore much in classes, which was merchandise design for music.

I created a tour merchandise line for the fictional band by Taylor Jenkins Reid, Daisy Jones & The Six. They are a seventies rock band reminiscent of Fleetwood Mac.

I designed a few logo variations and various merchandise items including a poster, tote bag, shirts, bracelets, stickers, and more. The poster and merchandise including the imagery of the band is custom illustration that I did myself in Procreate.

This project sparked my interest in this niche of design even more and I had such a blast creating this line.